I am a member of a group of internet professionals, (e-PRO)...this is a good read! Here is an explantion of "Distribution Trumps Destination".
The number one, most visited real estate website last week (according to Hitwise.com) had 8% of the total (it was REALTOR.com), the second most visited had 3.40 percent Zillow)...the top 20 sites garnered less than 50% of the total visits.
What we know is that people search on different sites in different ways...some would prefer to search on their handheld, and some still like print...also, consider the long tail...somewhere there is a buyer for everything, so, as a broker of anything, you need to find buyers for your sellers. If you are a seller, would you want a broker to do the best to reach the greatest number of potential buyers? I think that is a reasonable seller expectation. Distribution trumps destination, that is, better than one place, many places.
(quoted from Saul-editor)
What we know is that people search on different sites in different ways...some would prefer to search on their handheld, and some still like print...also, consider the long tail...somewhere there is a buyer for everything, so, as a broker of anything, you need to find buyers for your sellers. If you are a seller, would you want a broker to do the best to reach the greatest number of potential buyers? I think that is a reasonable seller expectation. Distribution trumps destination, that is, better than one place, many places.
(quoted from Saul-editor)
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